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Today, customer centricity is where it’s at, and accelerated digitization is giving this tool fresh impetus by the day. Networked sales channels, personalization, tracking and much more. But what often gets forgotten in all this is… the customer. Dr. Markus Schweizer, Managing Director, Holistic Consulting Group and Anita Weckherlin, Change Transformation Officer, Magazine zum Globus will lead us in discussing what we can do better.