It´s about Context, not just Content. Spotlight lectures, key moments, interviews, opinions and a look beyond the horizon – we discuss digital trends, but also want to inspire and to leverage digital business models into the future. Out-of-the-box thinking is crucial to hold on with corporate and social responsibility, which is a decisive step for the future of our brands, products and marketing and thus for people. And - we also love to surprise, to discover new faces on stage and stirring statements with personal commitment and attitude.