Caspar Lee

Caspar Lee

CMO, INFLUENCER.COM

Describe your position and task in one sentence
I am CVO and co-founder of Influencer, and as such, I am responsible for developing the Influencer brand and connecting Influencer with the biggest creators and advertisers.

What inspires you about your job?
As a YouTube creator myself, I love that I am able to be a part of a company that is by creators, for creators. It’s great to be able to use my experience in the influencer marketing space not only to help with the direction of the company, but also to positively impact other creators.

What is your big challenge in digital transformation?
Social media has seen a boom in recent years, and I feel  incredibly passionate about the importance for us to lead the way in using it as a force for good.

What makes you special - is there a personal commitment or leitmotif to which you feel committed?
As a YouTuber, I know what it’s like to work with brands in this industry, and have seen how difficult it can sometimes be. At Influencer I have been able to