Special: Marketing to Millennials – The shared Live Experience and how it´s changing the Media World

CENTER:Stage 1. Februar 2018 10:30 - 11:00

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Burkhard Leimbrock
Hauke Gerdes

Watch what’s next! This session will bring one of the biggest trends in digital on stage – and a very special guest. Twitch’s Commercial Director in Europe, Burkhard Leimbrock, explains the phenomenon of shared live experiences on Twitch – and how games and esports have a positive impact on that. His guest on stage – a popular live streamer – will present how his regular day looks like and how being a broadcaster on Twitch has changed his life.