Panel: Marketing Machines – The Rise of Artificial Intelligence in Advertising


CENTER:Stage 1. Februar 2018 14:45 - 15:20

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Peter Kasahara
Renée Mellow
Hilmar Scheel

Artificial Intelligence is currently on everyone’s lips. No doubt AI will be more than just hype – it will transform industries. Will AI be the secret ingredient behind advertisers’ success within the next years? How will data and cognitive systems shape marketing, creativity and enhance the journey to the customer in the near future? Listen to the views of our masterminds on AI and its role in advertising, customer services and digital media today and tomorrow.