Leading Brands Lead Transformation

CENTER:Stage 1. Februar 2018 15:20 - 15:50

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Sophie Blum

Sophie Blum will discuss the exciting digital transformation journey of leading brands over the past two decades and their relentless quest to meet and exceed consumers expectations whenever, wherever and however they bring a brand into their lives. We will get insights on how big brands can use the latest technology to provide individual, personalised solutions to billions of consumers around the world, combining the science of data with the art of creativity to build brands in a digital age, and embrace the opportunity to be a force for growth and a force for good – using their voice to speak up on social issues, create movements and drive change.