Future of Video: Storytelling & Data – When Cognitive meets Creativity

CENTER:Stage 1. Februar 2018 11:30 - 12:10

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Richard Pattinson
Bea Knecht
Ian Crocombe

Consumer interest in digital video is massively growing – challenging advertisers, media and creatives to deliver new content ideas, dealing with small screens and new technologies from 360 to AR and VR. At the same time, automation and data is „speeding the feed“. Let’s discuss with leading European players the rise of new content partnerships, how to build better creative for mobile devices as well as the impact of data, technology and automation in video advertisement.